ISTD – Book Still?
This project is a reinvention of the The Brothers Grimm tale, The Seven Ravens.
It has a heavy focus on the thoughts and emotions of the book and uses distorted typography (both hand-rendered and digital) to show this and how the sister in the tale has been deceived. The story is made legible at the back of the book so the viewer can read and understand the morals of the fairytale.
A project for D&AD’s Ted Baker brief 2013.
An umbrella campaign introducing Ted Baker into Dubai with a focus on the British countryside, using Ted Baker prints, patterns and clothing to make the scenery.
The umbrellas that form the new store window display are pulled apart and placed around rural Dubai to draw attention creating word of mouth. The umbrellas also feature a clothing tag again made from Ted Baker patterns which contain a QR code enabling the viewer to access the app where they can find out about the new store, shop, take pictures and share with their online friends.
As part of our magazine project, it was required to do a photo shoot based around the theme of austerity measures. When taking into consideration the theme of our magazine we thought that the best approach to take would be ‘stand there and take it’ stripping everyones opinions away. This led us to the idea of powder paint and the ability of not being able to fully control the mark it makes on you.
We managed to get permission to use a local Lincoln park called Liquorice park thanks to the lovely owner. Even though the weather was freezing cold and raining we were determined to get the photos we wanted and here are some of the results…
Video featured at the end.
Now that it’s finally the christmas holidays, I decided it was time to catch up on some much needed blogging of my 3rd year work!
This piece is a side element from one of my favourite briefs that I got this year. We were given the task of creating a magazine in groups of 6 which will be explained in another post. The magazine is called divide and focuses on individual opinions and choosing who you want to be.
We each created our own limited edition screen print which the reader would receive in the magazine. It uses the well known phrase of glass half full and glass half empty. The buyer would be able to pick which view they believed in, keeping in the theme of our manifesto.
A few months ago we were given the new penguin brief as our project, and with book design being one of my favourite elements of design I was over the moon. We were asked to create a magazine of the book (as shown below), typeset the first two chapters and then create to book covers, one digital and one non digital. Straight away I was looking forward to the challenge.
For my digital cover, I wanted it to look very mysterious and intrigue the viewer with bold imagery and unfussy type.
For my Non digital, I wanted to feature two designs in one using a fold over book jacket. The cover represents a more clear version of how a character (Nurse Ratched) wants things to be and then the under layer shows how it really is.