ISTD – Book Still?
This project is a reinvention of the The Brothers Grimm tale, The Seven Ravens.
It has a heavy focus on the thoughts and emotions of the book and uses distorted typography (both hand-rendered and digital) to show this and how the sister in the tale has been deceived. The story is made legible at the back of the book so the viewer can read and understand the morals of the fairytale.
A project for D&AD’s Ted Baker brief 2013.
An umbrella campaign introducing Ted Baker into Dubai with a focus on the British countryside, using Ted Baker prints, patterns and clothing to make the scenery.
The umbrellas that form the new store window display are pulled apart and placed around rural Dubai to draw attention creating word of mouth. The umbrellas also feature a clothing tag again made from Ted Baker patterns which contain a QR code enabling the viewer to access the app where they can find out about the new store, shop, take pictures and share with their online friends.