Ted Baker – D&AD 2013
A project for D&AD’s Ted Baker brief 2013.
An umbrella campaign introducing Ted Baker into Dubai with a focus on the British countryside, using Ted Baker prints, patterns and clothing to make the scenery.
The umbrellas that form the new store window display are pulled apart and placed around rural Dubai to draw attention creating word of mouth. The umbrellas also feature a clothing tag again made from Ted Baker patterns which contain a QR code enabling the viewer to access the app where they can find out about the new store, shop, take pictures and share with their online friends.